Getting to the root of the problem lies at the core of our process. Utilising psychology, heuristics and design thinking techniques to understand our users and their needs, then translating that into flows, wireframes and design screens that our developers turn into working products.
Through the use of data analysis and machine learning algorithms, our data scientists can identify patterns, make predictions, and uncover opportunities for product improvement. Coupled with user research, data-driven insights are another tool that helps us make informed decisions, increase satisfaction and stay at the top of our game.
We also do a lot of hard work behind the curtains. Our products are inherently data-driven, with analytics fuelling everything we do - we believe this is a crucial step in product development. We also take great care of our databases to provide great scalability, much needed in the complex world of data.
Besides usability, our second goal is creating great-looking products by using the latest technologies. All of those building blocks are created using the Micro Frontends idea - in short, we break complex problems into smaller blocks. This approach makes everything easier to build and maintain, with faster and more efficient delivery.
Of course, nothing good gets built without proper leadership present to guide the team. Our project managers follow Agile and Scrum methods to make their delivery fast and smooth. Designers, developers, stakeholders - we try to include everyone in the process, gather feedback and iterate to create the best possible product.
On the other side of that coin, our DevOps specialists manage our continuous integration and continuous deployment (CI/CD) pipelines to deliver software updates faster and with greater reliability. Additionally, great tech helps us automate parts of that process for a far smoother delivery.